Not every "damp basement" call turns into a waterproofing job. We screen for active symptoms — seeping water, efflorescence, persistent moisture, visible cracks — before the lead reaches your inspection team. Exclusive, pre-qualified, delivered to one company per lead.
Every waterproofing lead is checked against these criteria before it reaches you.
Property owners only. Renters and unauthorised parties who can't approve the work are filtered before the lead reaches you.
Seeping water, efflorescence, musty odour, visible wall cracks, floor dampness — confirmed symptoms consistent with a waterproofing need distinguish real leads from general enquiries.
Finished basement, unfinished, crawl space — different products, different labour, different job values. You tell us which you work on and we screen accordingly.
Active flooding and standing water are flagged as high priority. Chronic seepage that needs evaluation vs an acute problem requiring immediate response are distinguished before delivery.
Geo-fenced to your coverage zone. Waterproofing projects often require excavation and multi-day crew work — jobs outside your profitable service radius don't reach you.
Inspection outcome data — genuine waterproofing need found vs no structural issue — feeds back into the model. Symptom screening accuracy improves over time.
Four steps from sign-up to booked inspections. You handle step four — we handle everything else.
Service area, basement types you work on, symptom thresholds, urgency preferences. This is your sourcing blueprint.
Ownership confirmed, symptoms verified against waterproofing indicators, basement type matched, urgency classified, location geo-fenced.
Qualified leads are sent to you — email, SMS, or CRM. One lead, one waterproofing company. Never shared with a competitor.
Book the inspection, assess the problem, present the solution. Pre-qualification handles the front-end; your inspection process handles the close.
From sump pump replacements to full exterior excavation — leads are matched to the specific services your company offers.
Interior French drains, channel drain systems, and perimeter drainage installed along the footing. Typical job value $4,000–$12,000. Leads screened for confirmed seepage consistent with an interior solution.
Full excavation, membrane application, and drainage board installation. High average ticket ($8,000–$20,000+). Leads flagged where symptoms and foundation type indicate exterior work is the appropriate solution.
Polyurethane and epoxy injection for poured concrete wall cracks. Faster close cycle, lower ticket ($800–$3,500). Leads pre-qualified for active seepage through identifiable cracks — not surface condensation.
New sump pit installation, pump replacement, and battery backup systems. Often paired with interior drainage. Leads include homes with existing failed pumps and homes requiring first-time installation.
Full vapor barrier installation, rim joist insulation, and crawl space drainage. Average ticket $3,500–$9,000. Leads matched to contractors who specifically offer crawl space work alongside or instead of full basement waterproofing.
Window well liner replacement, drainage gravel, and egress window waterproofing. Common add-on to interior drainage projects. Screened for homeowners with active window well flooding or pooling.
Basement waterproofing inspections are expensive to run. A technician driving to a property, spending an hour assessing a problem, and producing a written quote costs a waterproofing company between $150 and $400 in labour and overhead per visit — before a single dollar of revenue.
Generic pay-per-click leads and shared lead platforms deliver homeowners who called out of curiosity, renters who cannot approve the work, or properties where the reported symptom turns out to be surface condensation with no structural waterproofing need. Close rates on unqualified leads typically run 5–15%.
Pre-qualified leads — screened for confirmed ownership, active symptoms consistent with a genuine waterproofing need, and geographic match — convert at substantially higher rates because the inspection confirms a problem the homeowner already knows exists. The question becomes which solution at what price, not whether there is a job at all.
For a company running 20 inspections a month, shifting from a 10% close rate on generic leads to a 35% close rate on pre-qualified leads — at a $6,000 average ticket — adds roughly $150,000 in annual revenue without increasing inspection volume.
Interior systems, exterior excavation, crawl space encapsulation, and crack injection all carry high average tickets — making close rate the primary profit lever, not lead volume.
Each lead goes to one contractor. No competing on price with three other companies who received the same call at the same time from the same shared platform.
Starter plan guarantees 30 qualified leads per month. Professional plan guarantees 70+. Market-specific estimates provided before you commit to a subscription.
Tell us your service area, basement types, and symptom criteria. We'll show you what lead availability looks like in your market and what a subscription would deliver.